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Home » SEO Services

SEO Services

Titles and Meta Data:

Providing pages with proper titles and meta data is essential. The meta description and meta keywords elements have been so misused in the past that Search Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page. A title tag tells both users and search engines what the topic of a particular page is. Ideally a unique title should be created for every page. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. The title for your homepage can list the name of your website/ business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. A page's description meta tag search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.

Keyword Research and Effective Keyword Use:

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.


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